This Little Piggy Went to Market & This Little Piggy Went Home – An Investigation of the “First Mover” Advantage

The “first mover” advantage refers to the theoretical benefit a company experiences when being the first to launch a new product. This head start allows the company to be the technological leader in the market until substitutes are introduced. This initial monopoly can be an advantage but there are disadvantages that must be considered to … Continue reading


I am a Business student studying at WPI. This blog is progressive work for ETR 500: Entrepreneurship and Innovation.